Hearth & Hand with Magnolia

In 2017 I helped launch Hearth & Hand with Magnolia, Target’s 4-year partnership with everyone’s favorite Fixer Upper couple, Chip and Joanna Gaines. I led the brand launch campaign, developing packaging photography look and feel. Collaborated with KNOCK INC. on design and architecture of the In-store marketing. And also led the development and creation of multiple brand and seasonal videos, print ads and catalogs. We work closely with Joanna and her team throughout every project. I’m proud to say this was one of the most successful partnerships in Target’s history.

 
 
 
 
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Hearth & Hand with Magnolia // Fall Entertaining & Decor

 
 
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Hearth & Hand with Magnolia // Holiday

 
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Hearth & Hand with Magnolia // Spring Refresh

 
 
 
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Photographers: Clettis Wright + Steven Randazzo + Chelsea Eul / Director: Josh Thacker / Director of Photography: Bo Hakala / Stylists: Ashley Maddox + Scott Horne + Kirki Schultz  / ACD: Colleen Inda / ADs: Cole Martin + Jillian Crawford-Utley / CWs: Betsy Alle + Cecely Meller + Jesse Gadola